Hugo Awards Logo Contest Submission Guidelines


The purpose of the Hugo Awards Logo Contest is to design a logo for the Hugo Awards. The logo will be used online, in print, on merchandise and to create “winner” stickers that can be placed on books, DVDs, etc. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as color. The final version of the logo will need to be suitable for high quality printing.

While the logo needs to look good at relatively small sizes, it will not need to be shrunk for use as a Favicon.

Service Marks and Copyrighted Matter

Because of the requirement to register the logo as a Service Mark, Entrants should take care to ensure that their Entries are not in any way similar to existing logos or other copyrighted images. A logo that cannot be registered as a Service Mark, no matter how well crafted, cannot win the Contest.

Required Elements

The logo must contain the image of the four-finned Hugo Award rocket (which WSFS claims as a Service Mark). This image should not be photographic (see below for information on graphic formats), but must be recognizable as the Hugo Rocket. All Hugo Award bases are specific to individual Worldcons and should not be included in the logo design. See the specification for the rocket trophy for details of the trophy design and a picture of the rocket. Images of the rocket in these designs do not need to follow these specifications exactly but must be recognizably similar.

The logo must also contain the words “Hugo Award”.

A variant of the logo using the same basic design but with the addition of the word “winner” is also required.

The logo must not contain any other text besides that required above.

Graphic Format

Due to the requirements for high quality printing and re-sizing Entries must submitted in scalable vector graphic format (EPS). We advise against the use of halftones and gradients unless created inside a vector graphics program. Color in this version must be CMYK, no spot colors.

JPGs 1000 pixels square of the logo and “winner” variant are also requested so that entries can be posted to WSFS web sites without the need for conversion.

Submit entries by email to

The limit on attachment sizes for our email is 5Mb. If your submission exceeds this size, even after compression, please send the images individually and note clearly in your emails that you are doing so. If it is not possible to compress your submission smaller than 5Mb, please contact us and we will attempt to make alternative arrangements.

Note: our originally announced attachment limit was 10 Mb, but it appears our ISP was being optimistic, so we ask that submissions exceeding 5 Mb be split into separate files.


To recap, entry will consist of 4 files: the basic logo, and the “winner” variant, each in EPS and JPG format. We are able to handle many common file compression formats; however, we prefer ZIP files.

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